An Eye For Beauty With Haley Bogaert
It’s all about the brows, darling. So if you need a touch up, a fix, or a new look altogether, look no further – you have come to the right place.
For those of you who haven’t yet heard of Haley Bogaert, you will soon. Haley is a force. Talented, confident, friendly, professional and very determined, this beautiful girl boss is making waves in the GTA with her signature eyebrow and makeup services and fabulous product line. In fact, her business has grown so much that she is on the move! This Friday, March 1st will be the grand opening of her new studio located at Avenue and Eglinton. The stunning new space was designed by Tara Fingold while Apex Restoration did all of the demo. It offers all of Haley’s services while beautifully showcasing her products alongside a curated selection of products she loves (think candles, coffee table books and other lifestyle accessories.) It is the ultimate beauty and style destination.
In the midst of juggling the move, her clients, the launch of her new kits (also happening on March 1) and everything else that goes with running a company, Haley managed to squeeze some time in for a quick chat.
Tell us what a day in the life of Haley is like.
I get to work around 9:30am and am literally booked from 10am until 7pm (sometimes later) every 15 minutes with a new client doing brows. I’m exhausted by the end of the day because I’m on the entire time. But it’s good and I’ve definitely reached the point where I need other girls! I’ve just spent the last six months training three girls for the new space.
What’s the philosophy behind your business? What inspires you and what do you enjoy most about your work?
Everyone deserves to feel confident and glamorous without having to invest hours of time. Every day I'm inspired meeting new people and helping them feel like the best versions of themselves. As a business owner, I am super busy and I created my brand for women with a life like mine – women who are always on the go but want to look and feel beautiful while they’re at it. I also love what I do because I get to be creative and I get to see my ideas come to life as my business grows.
What motivates you? How do you make your workday fun?
I always try to keep a positive attitude. And I surround myself with others who are positive. I think it is really important to care about what you do to create an enjoyable work environment. Plus the main part of my job is making clients feel great, so when they are happy it keeps me motivated.
What do you do with your down time?
I try to work out three or four times a week. I try to read a lot and I listen to a lot of podcasts. I try to live a healthy, balanced lifestyle because that can be very hard to do as a business owner and entrepreneur…but (laughs) basically I’m always working. I guess that’s what you have to do in order to get over that hump.
Tell us more about your signature kits.
The kits include two of my best selling items: the clear brow gel and the brow pencils - inside the most glam package! It’s designed to help people create a sculpted natural looking brow between threading sessions. Filling in your brows and applying the hydrating gel helps frame your face and makes your eyes pop!
Where do you see yourself in five years?
I’d like to focus a bit more online and do more tutorials and videos. But my main goal is to open in NYC. To be between here and there is the dream.
Visit Haley’s new studio at 456 Eglinton Ave. W. or shop online at www.hbface.com